How Do Digital Menu Boards Work?
Unlike printed or chalkboards, digital menus are able to display a restaurant’s entire food and beverage assortment along with pricing, visuals, and other relevant details. How Digital Menu Boards Work can also be easily updated via a centralized software system, which makes them ideal for QSRs and other fast-paced restaurants.
Digital menu boards are made up of three key components: a display, a media player, and the CMS software that runs it all. Choosing the right hardware and software depends on your business needs, including factors like screen size, resolution, and brightness, as well as mounting options and power requirements. For example, if you plan to use touchscreen displays for self-service or customer interaction, you’ll need specialized mounts that can handle the increased pressure of heavy usage and frequent use.
How Digital Menu Boards Work to Enhance Customer Experience
The software itself varies by provider, with some offering a subscription-based model while others offer one-time licensing fees. There may also be additional features or integrations you wish to implement, which can add to the total cost. For instance, if you choose to connect your POS with the CMS for real-time updates, there’ll be an additional cost for that functionality.
Other potential costs include specialized display cases and mounts to protect your screens from damage, as well as backup power supplies to ensure that your digital signage can function even during brief power outages. Finally, you may require training for your staff on how to use the CMS and troubleshoot common issues.