Create Facebook ads are extremely powerful marketing tools that can help your business spread brand awareness, generate traffic and gather leads from your ideal prospects on the platform. To create your first ad, head to your Ads Manager account and select “Create an ad” in the left-hand pane.
You’ll then be asked to name your ad campaign and choose a budget. This will determine how much you’re willing to spend on your ad each day, and Facebook will use that daily budget to find the right people to show your ad to. Facebook also allows you to set a lifetime budget, which is the maximum amount you’ll spend on your campaign over its entire duration.
Next, you’ll need to choose a goal for your ad, such as website traffic, a page visit or a product catalog sale. More valuable ad goals will require higher bids, and your Facebook advertising costs may increase as a result.
Step-by-Step: How to Create Effective Facebook Ads
When creating your ad, you’ll then need to choose images and videos for your ad creative, as well as write a headline and description. You can also choose to add a call to action button, which will direct your ad viewers to your preferred landing page or website.
Before running your ad, it’s best to set up your Facebook Pixel so you can get insights into the performance of your ad. This will give you more control over your ad campaign and allow you to create retargeting audiences that tend to perform well.
