Retail stores have a lot to think about to create the right experience for their customers: location, decor, employee uniforms, lighting, music and even temperature. But Scent Marketing for Retail Stores is one of the most important elements that many forget about. Adding the right scent to your store can elevate your customer’s shopping experience and increase sales.
How Scent Marketing Strengthens Your Brand
Scent Marketing for Retail Stores
The human brain is most receptive to memory formation when all five of our senses are engaged. When we smell a pleasant scent, our brain forms a chain of memories associated with that specific fragrance. This can have a lasting effect on the customer and can turn them into repeat buyers.
When you walk into a bakery that is saturated in the scent of fresh baked bread, it makes you feel hungry and stimulates your appetite. This is because the fragrance triggers a multi-sensory response including sight, sound and smell. It also helps to make the customer more comfortable in their surroundings, making them more willing to buy something.
Creating a signature scent for your store will allow you to establish a unique identity amongst competitors. Just like a logo or colour, a consistent and recognisable scent can become an element of your brand’s image and can help in building your customer’s loyalty towards the brand. It will also allow the customer to easily recall your products and services when they are smelling that signature scent. However, it is important to note that there are some potential risks and challenges involved in using scents as a marketing tool. These include initial investments, ongoing expenses and the need to comply with health regulations.