In Brazil, household washing machines are common. However, on average each load of laundry takes up to five hours from start to finish (wash, dry and iron). For many families, this is too much time – particularly for women, who spend the bulk of their free time with children and housework. This is one reason why laundry services like Dry Wash have become so popular in the country.Find out :https://drywashlavanderia.com.br/
DryWash is a coin-op laundromat adapted to Brazilian clients which offers an end-to-end service from collecting laundry, to washing and then returning it all neatly folded to your door. It also uses a commercial washing machine which uses less water and energy than domestic machines. It is a sustainable business model that appeals to Brazilian consumers.
Green Cleaning Revolution: Dry Wash Options in Brazil
The business model has created a new way for Brazilians to outsource their household chores, while maintaining control over the quality of their clothing. This is a significant shift in behaviour, especially for the female consumer who has traditionally been responsible for household cleaning and laundry tasks.
Having control over the resource use of a process has a significant impact on people’s motivation to be environmentally conscious. As a result, designing products that allow users to adjust how they use them is crucial for helping them make more sustainable choices. This is particularly true in a context where the washing machine is the most important home appliance. In our research with 19 middle-income households in Loughborough, UK; Bangalore, India and Curitiba, Brazil we observed, conducted in-context interviews and used household tours to understand people’s relationship with their laundry appliances. We identified seven key guidelines for household products that encourage sustainable use.
